Video game technologies can offer valuable benefits for businesses, including those which are not part of the video game industry.
Here are five reasons why a business could benefit from these innovative technologies:
1. Training and Simulation
Virtual Reality (VR) and Augmented Reality (AR) offer immersive training at a lower cost. Imagine training your employees in new skills without the high costs of traditional training!
PIXO VR is a leading provider of VR training solutions, and several notable companies such as Ford Motor Company and BOSCH use PIXO VR solutions to enhance employee skills.
2. Customer Engagement and Marketing
Incorporate gamification elements to retain your customers. Turn your app or website into a fun experience that encourages exploration and purchase, while standing out from the competition.
Lacoste provides a virtual environment on its website in which customers can navigate to shop, diversifying the shopping experience on its platform.
3. Prototyping and Design
Use game engines like Unity and Unreal Engine to create interactive prototypes and 3D visualizations quickly and cost-effectively. Ideal for showcasing your products or services in an innovative and impressive way.
Marriott provides virtual tours using 3D visualizations of their hotel rooms, lobbies, conference facilities, and amenities. This helps potential guests visualize their stay, choose the right room, and plan events with confidence.
4. Collaboration and Communication
Improve team collaboration with virtual 3D work environments. Perfect for interactive meetings and remote projects, especially if you have employees working from different locations.
Volkswagen Group utilizes 3D work environments to enhance collaboration and communication across its design and engineering teams.
5. Data Analysis and Decision Making
Make complex data analysis more intuitive with 3D or interactive visualizations. A boon for small businesses looking to make decisions based on clear and understandable data.
Shell, a global leader in energy and petrochemicals, uses ArcGIS, a suite of software providing advanced mapping visualization, to manage its vast network of oil and gas infrastructure, from exploration to production and distribution.
Integrating video game technologies into business operations can lead to significant improvements in training, customer engagement, prototyping, collaboration, and data analysis. By leveraging these advanced tools, companies can enhance their efficiency, innovation, and competitive edge.
At GKA Digital, we can provide you with support to integrate these technologies within your business. Contact us to learn more about our services.